Pet Content Boom: Why Animal Videos are Social Media Gold|Chinecherem Enujioke
Content creation is one thing about social media that evolves every day. Anyone, too, can make content about anything and stay relevant. But relevance on social media platforms is highly dependent on how the content one creates—particularly video content, because of its audio-visual edge over other forms of information transmission—evokes a positive or negative feeling in an audience.
Animal content, also known as pet content, is a broad content niche that drives engagement by creating pet content that evokes positive feelings like laughter, empathy, and happiness in people.
Popular examples of these pets are cats, dogs, parrots, etc., with dogs ranking the highest among pets for content creation, according to Sortlist. Interestingly, dogs and cats are more likely to drive user engagement and increase visibility.
Across TikTok and Instagram, where video content has a geometric result for brand promotions and campaigns, it becomes a necessity to tailor content to trends. There are content creators who outdo themselves, really, in particular industries. E.g., Wisdom Kaye in fashion and Taooma and Layi Wasabi in the comedy industry, who weave relevant topics into their content. This trait keeps the last two relevant, particularly in Nigeria.
Of course, there are other forms of content. Examples include but are not limited to beauty, travel, fitness, education, parenting, cooking, DIY crafts, music, health, gaming, and animals. Pet content is one niche that is evergreen and provides versatility for content creation.
A study by Newswhip says, ‘Dog ads accounted for 547.6% more views for their brands on YouTube than the average number of views of any single video on the brand’s channel, while the cat ads have a whopping increase of 2,700% in views when compared to the average number of views of any single video on the brand’s YouTube channel. On average, a brand post with a pet increased comments of approximately 89%, while the average increase in likes was around 19%.’
Understanding the psychology behind cats and dogs as highly ranked among pet content is valuable for brand campaigns in content creation.
A step-by-step approach to incorporating pets in brand campaigns:
- Get a pet or pets and take great care of your pet.
- Choose the social media platform that suits your content.
- Create an impressive social media profile for your pet.
- Create interesting content using your pet. Include photos and videos and go live as much as possible.
- Utilize trending hashtags in the industry and post catchy captions. Try not to overdo it.
- Pitch for pet influencing opportunities and seek out brands.
- Partner with other pet influencers. Example: Farmer’s dog partnered
- The industry is competitive, so be unique.
- Engage with your followers and always check analytics.
- Be consistent.
References:
Sortlist.com
Afluencer.com
Photo credits:
Petfluencersecrets.com
Hypify
Shortlist
